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All these year’s Muslifemales have faced the problem of finding an appropriate swimwear which adheres to the Koran, which requires a lady to cover everything except the woman’s face, hands and feet.

The swimwears obtainable in the market were either not targeted for the Muslim female as they led to exhibit of skin or were unpractical for swimming. To aptly describe how uncomfortable the swimwear designed for Muslimahs was I shall quote Aheda Zanetti who wrote to the National Geographic News stating “As an active Muslim girl, I revealed it difficult to participate in a few sports, simply because of all the excess clothings we were putting on. And the veil very unpractical when playing sports”.

For a market that was not targeted by large market share holders like Nike scattering small companies took the initiative of designing something fruitful for Muslimahs. People like Zanetti, Oliver Momeni and Hasema saw a excellent potential and patterns need in the market of swimwear for Muslimahs. Zanetti, is the owner of Ahiida, an Australian company that styles women’s sportswear. Oliver Momeni started his venture of Bodykini in 2007, based in Spain and Hasema a Turkish company started designing a line of swimwear for men, ladies and kids. Among all these items the most admired and reviewed is “Bodykini”

Surely, Oliver had the support and opinions of his Iranian family members and an encounter of over 20 years in the family textile business. Before designing the final product “Bodykini”,. In the course of his time, he learned the important attributes targeted whilst designing the swimsuit. He designed Bodykini which is a complete blend of a swimsuit that looks great, designed for modest comfort, adheres to Islam’s tradition and most importantly lets ladies swim without any fear.

It does for that reason by removing all the excess fabric that the previous swimwear provided like the veil, pants and skirts. Oliver incorporated each thing into 2 main piece of clothing: a shirt with a hijood that serves as a close-fitting headpiece, which firmly lays on the head without slipping and a pant. The fabric used is a high quality water-repellent fabric that is not just highly Chlorine resistant however , too provides protection from ultraviolet rays. The advantage of using a Polyester material is that it has low water absorbency, dries fast and ensures complete stretch in all directions leading to comfortable swimming or aqua-sport.

The Bodykini comes in two colors to choose from and two special features. The preliminary feature is the two elastic bands that are attached at the inside of the pants that get buttoned to the inside of the suit, which prevent the suit from floating in the case the swimmer performs a feet original dive. The second feature is the small pocket having a zipper in the pants; ideal for keeping small items like keys or cash.

For that reason now, with stuff like Bodykini both the problems namely: meeting the Islamic traditional requirements and availability of a comfortable swimming garment for women, are solved.

Bodykini is available online at bodykini. com. Along with this Bodykini has been launched in the Middle East and is available in Dubai at Al Boom Marine retail stores or at the Dubai Women Club.

Now, Islamic girl might remain more active and enjoy the aqua sports with the power of Bodykini.

The Bodykini modest swimwear is becoming stylish among not just the Muslim population however too among all those lady who love to cover their bodies and prevent the tans while enjoying the relaxing water.

Having said all this,. Taylor, of Azizah Magazine, says that

“In one other 15 years there’s going to be a sizable Muslim consumer market and lots of demand”.

I think we’re where the Hispanic market was 20 years ago, and today the Hispanic market is a massive consumer market. ” Further more, Arun Jain, a marketing professor at the University of Buffalo in New York State, agrees and states that given the growth potential of the Muslim community in the United States, major sportswear manufacturers could be missing out on an chance to break into an emerging market. Moreover, more than only the Muslim women the modern world girl comprising of Christian, Jews and others don’t appear the need to exhibit off their bodies and strive to be modest.
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